Our Company

Heather Smith
President

Heather runs the Company and is responsible for the overall leadership, evolution, and performance of The Good Toy Group, with oversight and direction by The Board of Directors. She joined the team in 2016 to develop and implement a five-year strategic vision, plan, and process for evolving The Good Toy Group to a member-owned cohesive buying group and full circle marketing resource for all customer channels serving more than 1,000,000 families across the US & Canada. Day to Day, she manages the Office, Creative, Product Leadership and Board Teams through the annual production of catalogs and strategic projects. The main purpose of the Staff is to carry out the ongoing operations of the business and ensure the long-term success of The Good Toy Group. Heather earned her Master’s Degree in Business Administration from The Wharton School of UPenn and shares her 30+ years of experience in strategy, management consulting, leadership, organizational and personal transformation, retail, wellness, mindfulness and entrepreneurship with The Good Toy Group community every day. She grew up working in her mom’s toy stores, Juggles (2 locations) and The Toy Cellar.

23 North Rd Suite A 14
Peace Dale RI 02879

C. 516-493-2708

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Ginger Milligan
Vice President - Membership | Toy Excellence | Buisness Development | Product

Ginger spearheads Product Selection with Kate Noreen and the Product Leadership Team throughout the year. A seasoned retailer, great leader, and 20+ year veteran of Product Selection for The Good Toy Group, Ginger brings humor, directness, and profitability to the complex journey that is Product Selection for 100+ independent owners! Ginger attends many toy and trade shows throughout the year, as well as coordinates TGTG’s Product Selection Team to canvas the Group for the best trends, quality toys, and wonderful playthings for children. She drives selection for all products featured in our catalogs each year, finding the “leaned in” balance between classic, good sellers and new, popular, or “hot” right now to represent all of our Members. Ginger is deeply interested in data and studying what works in each Member’s home market. A founding TGTG Member, Ginger and her family owned Fantasy Island Toys in Fairhope, AL for 45 years. Ginger served as Assistant Product Director and Co-Product Director for 20 years. She is an outstanding, valued, respected leader and a driving force for our future + continued success!

P. 251-928-1720

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Jess Candee
Director - Member Services | Production | Design Implementation

Jess has been with The Good Toy Group for nearly 20 years. She is responsible for Catalog Production and Design, Operational Excellence, Member Personalization, Key Company Events, Member .Net Site, Vendor .Net Site, the TGTG Brand assets, and all aspects that support TGTG excellence in execution and realization of our hopes & dreams. Jess uses her 20+ year-experienced toy industry expertise to ensure every detail of each project we undertake is perfect. She brings warmth, passion, and personal dedication to everything she does. Jess sees to the success of our major Member events by managing the flow of work plus all the details and is the keeper of the Company’s timelines throughout the year. She is heavily involved in our web projects, has a great eye for catalog design appeal, with expertise that the whole group relies on. Jess worked at a specialty toy store for 6 years prior to joining us, while earning her BFA. She is a special person, unique artist, and devoted Staff member. We could not do what we do without her!

P. 401-284-0610

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Margaret James
Manager - Communications | Product | Strategic Planning & Metrics

Margaret James joined our team mid-2023 with years of toy store retail experience with the MudPuddles Team. She is our Communications Lead for both our Member’s and Vendor Communtity, promoting our internal Member Newsletter, Weekly Vendor Spotlights, Q4 Vendor Spotlights, and Sip & Shops.

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Kelly LaChance Guertin
Manager - Finance | People Strategy | Metrics & Optimization

With a passion for learning through play, she channeled her expertise into Bellani Maternity, a Toy Store and Education Center in Rhode Island, which she owned for 18 years. There, Kelly focused on curating thoughtful selections to foster children’s development and nurture familial bonds. Over her years of service, Kelly has left an indelible mark on tens of thousands of families in Rhode Island. Her influence extends far beyond the confines of her toy store, as she’s become a familiar and trusted figure within her community. Knowing that she has helped families through their parenting journey, Kelly finds fulfillment in the connections she’s forged and the positive influence she’s had on many new beginnings. In 2024, Kelly brought her talents to The Good Toy Group Office Team.

Courtney Gochenour
Graphic Designer - Design + Branding | Marketing Excellence | Campaign Management

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Kat Moraros
Manager - Social Media | Digital Excellence | Copywriter

Kat Moraros is our social media superstar, content creator, and our copywriter for all our catalogs and website. She joined our team in 2022.